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Semiconductor Mini MBA - Strategic Marketing Module
Strategic Marketing Module Session 1
0. 什麼是Strategic Marketing? (74:59)
1. Market Research準備 - 半導體產業結構 (55:13)
2. Market Research準備 - 半導體產業前沿 (95:30)
3-1. 半導體先進製程 (70:40)
3-2. 半導體先進封裝 (56:24)
Strategic Marketing Module Session 2
4. 用製程知識來評估市場 - 1 (63:58)
4. 用製程知識來評估市場 - 2 (18:34)
5. 從策略到產品定義 - 1 (62:08)
5. 從策略到產品定義 - 2 (70:46)
6. Market_Research (51:31)
7. 產品開發到上市 - 1 (14:30)
7. 產品開發到上市 - 2 (78:31)
Strategic Marketing Module Session 3
商業模式和策略 - 1 (52:45)
商業模式和策略 - 2 (49:02)
Q&A (25:45)
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1. Market Research準備 - 半導體產業結構
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